Implied Luxury: How Some Labels Can Trick You

These days, businesses have perfected the art of portraying a clothing/accessories brand as a luxury offering. This art has been perfected so much, there is solid marketing theory dedicated to how a brand can position itself as luxury. It makes buying clothing (especially when thrifting) a potentially tricky experience even for a discerning eye, but there are some key pointers that you can follow in order to discover whether an item with luxury looking tags is in fact a luxury item.

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Authentication Guide: Verifying Armani Exchange / Emporio Armani

mani Exchange (A|X) and Emporio Armani are - in my experience - the two most commonly found Armani product lines in thrift/vintage stores and from 3rd party sellers on sites such as eBay. As with any desirable luxury brand, there are bound to be counterfeits; here are some telltale signs to look for when trying to ascertain whether your possible purchase is the real deal.