Ralph Lauren has introduced a new QR code based strategy for authenticating their products. Continue reading to find out more! Continue reading Ralph Lauren Unveils New Digital Authentication Tags
These days, businesses have perfected the art of portraying a clothing/accessories brand as a luxury offering. This art has been perfected so much, there is solid marketing theory dedicated to how a brand can position itself as luxury. It makes buying clothing (especially when thrifting) a potentially tricky experience even for a discerning eye, but there are some key pointers that you can follow in order to discover whether an item with luxury looking tags is in fact a luxury item. Continue reading Implied Luxury: How Some Labels Can Trick You
mani Exchange (A|X) and Emporio Armani are – in my experience – the two most commonly found Armani product lines in thrift/vintage stores and from 3rd party sellers on sites such as eBay. As with any desirable luxury brand, there are bound to be counterfeits; here are some telltale signs to look for when trying to ascertain whether your possible purchase is the real deal. Continue reading Authentication Guide: Verifying Armani Exchange / Emporio Armani
Polo Ralph Lauren is an iconic brand that has enjoyed popularity for decades. For the bargain hunter looking to pick up a good deal on Polo the seas are rife with fakes. So, how do you know whether your next prospective buy is the real deal? Continue reading Authentication Guide: Is your Polo Ralph Lauren garment authentic?