Sam is a marketing student with an affinity for all things menswear. The interest began in 2016, when he completed a weight loss transformation from 150+kg to just 74kg; it has since developed into a passion. This site was founded as a way to share his growing knowledge and journey with more than just his inner circle. In his spare time that isn't spent on something clothing or footwear related, he can be found tinkering with custom motorcycles or playing tennis.