Implied Luxury: How Some Labels Can Trick You

These days, businesses have perfected the art of portraying a clothing/accessories brand as a luxury offering. This art has been perfected so much, there is solid marketing theory dedicated to how a brand can position itself as luxury. It makes buying clothing (especially when thrifting) a potentially tricky experience even for a discerning eye, but there are some key pointers that you can follow in order to discover whether an item with luxury looking tags is in fact a luxury item. Continue reading Implied Luxury: How Some Labels Can Trick You